Performance Measurement
What, when, who and why.
Our performance measurement tools aid the insight, planning and media buying aspects of any given project in the online space.
From enhancing the user-experience of your website, to increasing performance through maximising conversion rates, and ultimately revenue and profit.
VividTracks
Our advanced web analytics solution deals with visitor behaviour across all activity online.
It tracks every action the user takes from the keywords used in a search query, where the user has arrived from, what they do on your site and how long they do it for.
So you can measure the performance along the visitor’s entire conversion path.
VividTracks also enables you to benchmark against industry sites and the latest visitor trends. Giving you complete visibility to your online marketing activity, in real time.
VividMax
Once you know what’s happening and why, VividMax enables you to do something about it.
And it enables you to do it immediately.
This sophisticated web optimisation tool includes the ability to perform everything from quick and simple A/B testing, right through to highly detailed, long-term multivariate tests.
So your digital campaigns can be tweaked to perfection. And campaign performance can be optimised to the full.
