Bid Management
Accountability and insights in one package
VividBid
An integrated search marking tool, our bid management solution uses CPA and ROI models to manage multiple keywords across your online marketing campaigns.
The flexible software allows real-time bid optimisation, enabling campaign budgets to be targeted to search behaviour, market trends and even the time of day.
The activity data of multiple transactions can be tracked and captured simultaneously.
Every action your customer makes on route to the conversion can be mapped out, from the number of clicks they take to convert, to the length of time they spend considering information and right through to historical transactional activity.
Not only can we tell you who bought your product or services but we can now tell you why and whether they will make another purchase.
All of this valuable information is fed back into your strategy to optimise real-time campaign performance.
