Ifty Ahmed

Head of Digital

With over 11 years of integrated digital agency experience, Ifty has in this time, founded a top 20 digital agency and provided strategic digital consulting for IMG Media, working across brands such as; IBM, GE, Visa and Manchester United.

An accomplished card magician, Ifty now lends his wizardry to managing cross-channel digital strategy for clients, operations and capability development at Vivid Lime.

And cheating at poker.

Work

Providing Columbus Insurance true accountability and optimised performance across all direct channels.

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Successes

Creating a site that would be recognised as the leading authority on managing the misuse of technologies in education.

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Healthcare

A dedicated and experienced healthcare team with a user-centric approach to utilising digital channels to deliver a more relevant and engaging experience to HCPs and patients.

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News & Views

Vodafone's Digital Parenting magazine makes an impact

Vivid Lime launches the Vodafone's Digital Parenting magazine created for parents to enable them to understand the technology used by their children. The campaign of activity works across multiple channels and has been a highly collaborative process with other technology providers, teaching unions, parenting experts and government bodies. View the eMagazine or visit the website.