The Children's Mutual invests in Vivid Lime for e-CRM strategy
The Children's Mutual is the country's only specialist provider of savings and investments for children, with over 125 years of expertise.
As part of an aggressive shake-up of their customer marketing activity around the Child Trust Fund, the Children’s Mutual appointed Vivid Lime to develop their email communications programme.
As well as enhancing overall acquisition activity, the refresh aims to increase prospect-to-customer conversion by 15%, exploit cross-sell and up-sell opportunities and deliver a robust e-CRM platform for ongoing communications.
Focusing on the depth and breadth of the Children's Mutual expertise and product offering, Vivid Lime created an integrated programme strategy around the thought 'Investing in your child’s future'.
Designed to differentiate The Children’s Mutual from the competition, each email newsletter leads on useful advice and research suggesting practical ways for parents to 'invest' in their children’s social, educational and emotional development.
