Natural search click-through up 9% in one month

Insure for All offer travel insurance services, primarily to the seasoned traveller. In response to a regular review, we advised Insure for All that competition for attention was hotting up in the natural search space and that they should consider investing further in SEO.

We devised and implemented a keyword strategy designed to improve their natural results. We optimised the site and restructured and renamed some internal links.

The results pleased everyone. We improved the positions at Google, Yahoo and MSN for over 95 key search phrases with one particularly important phrase producing 166% more traffic than in the previous month.

In just one month, we delivered a 9% increase in the number of visits to the site resulting from natural search.