Travel Insurance Web
Travel Insurance Web is a specialist insurance intermediary providing low-priced, high-quality travel insurance cover online.
The challenge
In the highly competitive market of online travel insurance, our challenge was to build brand awareness for a relatively new online product and deliver a minimum return of 40% increase in sales whilst demonstrating sustainable profitability.
The work
Our primary responsibilities included product development, revenue identification, research and marketing consultation to establish the optimum business model for our client.
Market research using both qualitative and quantitative methodologies helped develop the product and its pricing strategy, whilst an intensive period of analysis on both SEO and PPC campaigns was required to build the brand and generate immediate sales. Finally, user-friendly website design was achieved through usability testing prior to launch. The CRM program maintains repeat purchase and upsell.
The expertise
- Marketing Consultancy
- Branding
- Website Design and Development
- Content Management
- XHTML and CSS
- HTML Email Design and Development
- Flash
- SEM (SEO, PPC and Affiliate)
- Online PR
- Viral Marketing
- Database Marketing
- Research
The results
- 200% increase in policy sales
- 10.69% average overall conversion rate
- 14% overall ROI (taking all spend into account)
- Now available in Australia
- Industry leading returns (earnings per click) reported by affiliates
- 50% increase in upsell from single to annual
Multi-variant PPC landing pages
The flash demo below illustrates how the multiple elements that make up a landing page can be fed in various combinations to create test pages.
Click on these separate elements (eg: the header, the bodycopy etc) to see an example of a test page.
HTML emails
Website
