Proprietary tools

Our direct proprietary tools add rich emotional insight and colour to our customer/prospect understanding; refine targeting methodology; aid ROI predictability & ensure continous learning.

Audit and Scoping

This involves a comprehensive investigation of the brand and its environment, looking at the issues and opportunities and identifies the key stakeholders in the decision-making process.

Vivid Engagement™

A simple but highly effective customer proposition-mapping tool that takes into account the customers level of engagement and one which can be segmented to provide different value propositions to defined target audiences.

PE (Personal Experience)

We build strong, profitable relationships with consumers because we are consumers. The boys and girls of Vivid Lime are passionate about brands and technology and identify early changes in consumer perceptions and behavioural trends.

I-Share

This unique global knowledge sharing and management tool brings ideas, market insight and trends to you via our organized sector strategy groups around the world.

Limelight Targeting™

Delivers ROI through refined targeting: exposing the highest value customers and evaluating how and when best to engage them.

Bottom Line™

Our ROI application tool. Data for all our campaigns, third party data and industry benchmarks (all held in confidence) are balanced with pre-defined client specific KPI's to develop evaluation criteria, measure results and also offers forward planning direction.