Priority Pass
Priority Pass is the world's largest independent airport VIP lounge program with access to over 500 Airport VIP lounges in 90 countries and over 275 cities no matter which airline or class you fly.
The challenge
Initially tasked with improving the online acquisition performance of Priority Pass members, our responsibilities quickly progressed to developing a long-term, online marketing strategy for prioritypass.com.
The work
Included strategic consulting and creative development; reviewing website build and design; full service Search Engine Marketing (SEM) activities which encompassed a major overhaul of all Search Engine Optimisation (SEO); Pay-per-Click (PPC)activities, Direct Mail and Affiliate Marketing campaigns.
The expertise
- XHTML and CSS
- Flash
- SEM (SEO, PPC and affiliate)
- Direct Mail
- Online PR
- Banner Advertising
- Email marketing
The results
- 300% increase in sales on an ROI of 6.16%
- 600% increase in Affiliate Marketing and continues to grow strongly
- Priority Pass website now available in 11 languages
Affiliate marketing banners
PPC Landing pages
Direct Mail
