Mark Evans
Global Managing Director
Our people
The Cornerstones of Vivid Lime
In accordance with the fundamentals of Creatology ™, our Technology, Creative, Strategy and Client Management teams work as one, from the very first brief, through to the implementation of the solutions.
Strategy/Planning
Key tasks:
- Isolate the right issues
- Identify the key insights that can lead to great creative work, increased relevance and in turn, improve your profitability.
The planning teams are experts at building integrated acquisition and relationship marketing propositions. We always measure the effectiveness of any piece of communication to remain innovative and capitalise on changing motivations and actions.
Creative
Creativity is what will elevate your brand from the rest.
Making the lateral leap from an insight to a big idea is where most agencies fail.
We deliver inspirational creative work that not only engages the potential consumer with your brand but also builds long-term relationships that reward both parties.
Technology
Having specialist teams in house means that if existing solutions are inadequate or if the idea calls for a bespoke platform to be developed, Vivid Lime can identify and create the technological solutions seamlessly.
Simply put, if the best solution to your challenge doesn't exist, we have the expertise to create it.
Some of the technological expertise that we can bring to the table include; Enterprise Application Design & Development, System Intergration, Rich Internet Application Development and various tools & technology for Cross Platform Deployment.
Client Management
Vivid Lime's client management teams are selected for their thorough knowledge of the client's brands and passion for the respective markets.
The relationship isn't one-way however, with the teams proactively anticipating and managing the Client's needs, often offering solutions before the challenges have been recognised.
Client Management at Vivid Lime not only acts as a facilitator for the client/agency collaboration but also actively contributes during all stages of the process. After all, if you're not inspired before the brief then you're unlikely to be inspired after it.
See more about Our Expertise and the Proprietary Tools we use.
Mark brings 17 years' leadership and strategic experience launching, building and re-positioning global brands - agency and client side - across technology, travel & leisure, electronics, retail and finance industries. Mark's previous achievements include launching and managing the largest independent agency in the UK in just 4 years, winning awards from the DMA, Campaign and European Technology Forum. His passion and success with team sports, in particular rugby, is another example of how his attitude and commitment has helped to inspire teams of people to perform at their highest level.
With over 13 years experience in the marketing and communications arena, there's not much that slips through Janet's radar. Especially covert ops involving chocolate consumption in the office! Janet has served her time in the agency world having held Client Service Director post across integrated accounts and passionately driven marketing for agencies.
James pioneered the use of Affiliate Marketing as a key online sales channel for a number of products within the Collinson Group and now manages the Affiliate Marketing function of Vivid Lime. James can be found playing football for his local team at the weekends - where it seems he is far better at achieving his goals at the office than on the pitch.
Responsible for all digital projects within Vivid Lime, Ifty possesses over ten years of industry experience, having co-founded and managed an award-wining digital agency. Prior to joining The Collinson Group, Ifty worked across brands that include Manchester United, Visa, GE and IBM as head of digital within the consulting division of IMG Media. An accomplished magician in his spare time, Ifty can also be seen conjuring astonishing feats of digital ingenuity in the office.