Our expertise
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We create, develop and evolve brands via the framework of Creatology™. This liberal, varied and tailored strategic approach delivers ensures that your brand remains flexible and competitive in the face of constant change.
Creatology™ also allows us to successfully translate brands into the dynamic and interactive mediums of online and mobile. Vivid Lime's strategic approach recognises the core values of brands and utilises the fluid elements in order to take full advantage of the new mediums.
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Search Engine Marketing (SEM)
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Successful implementation of SEO strategy not only requires detailed expertise of how search engine algorithms work but also a deep understanding of human behaviour.
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PPC advertising guarantees your exposure within the search engine result pages (SERPs), bringing your brand and your customers together.
Vivid Lime's perfect blend of relevant search phrases, great ad creative, intelligent bidding strategies and highly targeted landing pages can see your campaign generate substantial revenues at an ROI that will make your competitor's weep.
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Affiliate Marketing
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Email Marketing
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Viral Marketing
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Mobile Marketing
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Design is much more than merely aesthetics. Nowhere is this more evident than at Vivid Lime, where purpose-driven design places the user at its centre. Our design philosophy fuses the best of the traditional design practices such as typography and photography with interactive elements such as rich media applications and variable visual outputs.
To ensure quality control and help maintain a high level of output, Vivid Lime also creates design templates and documentation catered for third party use.
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In the spirit of Creatology, Vivid Lime creates websites which follow best practices as described in the Web Content Accessibility Guidelines and developed in the spirit of the Disability Discrimination Act.
This means that all of our work is fully accessible, allowing them to be experienced by the widest range of people possible.
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Vivid Lime's Content Management expertise ranges from lightweight systems using simple web-based administration, through to Enterprise level content management systems with layered Workflow across regions, editors and sub-editors.
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Flash is a rich brand tool which increases the level of engagement through interactivity, multi-layered content and the 'wow!' factor. Vivid Lime's comprehensive expertise in Flash includes actionscript 1 and 2 development for Flash animation to enhance the online presence of your brand right through to more complex work such as Flash games and applications with database connections through XML.
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It still fascinates us how most marketing effort focuses on acquiring new customers. Yet our clients are often sitting on a goldmine because it is rare to find a business that maximizes its marketing to existing customers.
CRM often fails because the focus is on technology - when it should be on the customer experience. Working with our planning team we will aim to manage the relationship at the lowest cost but with 'relevance' and 'return' as deliverables. At Vivid Lime we aim to improve every customer's experience with every interaction.
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A successful Online PR campaign can result with a positive increase in Brand awareness and reputation. Reaching your audience online and syndicating your content to niche markets, Vivid Lime takes advantage of channels such as: Blogs, RSS Feeds, Optimised Press Releases, Social Media Press Releases, Social Bookmarks and links, Social Networks and Forums.
To ensure its success, our Online PR teams monitor and manage every aspect of the campaign.
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Podcasts
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Our direct response does exactly what it says on the tin - it produces a response! With years of experience in developing direct marketing strategies, the staff at Vivid Lime will ensure that the right mix of message, media and creative delivers desired responses. We revere results as highly as creative work so expect to experience success.
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As brands become complacent with direct mail activity, Vivid Lime re-examines the issues. Instead of just asking how we could do it differently or what would happen if we did X, at Vivid Lime we like to take it back to basics and challenge you to test unchartered territories - learning from all activity. We know how to develop integrated programmes which enhances your total marketing effort - creating powerful brand engagement with your customers.
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At Vivid Lime we view data as much more than numbers. We tie up the loose ends, we integrate customer interactions to serve our knowledge centre, we constantly refine and redefine to see how we can improve these interactions and maximise return. We learn from our testing and tracking and we use the insight to drive marketing activity. You'll be surprised at our passion for detail and ability to drive return. We will gladly accept a challenge to beat existing targets and evolve your database marketing strategy.
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Insight is everything. How often have we heard this mantra but rarely do we see it in action. We give our 'discovery phase' the priority attention it deserves, placing the focus on your customer to deliver customer-centric marketing solutions. Challenge us to recommend a cost-effective, relevant research proposal that will provide the knowledge you need to improve your marketing effectiveness.