News & Views
News
Search + Social = £
Vivid Lime’s Strategy Director Mark Walmsley gave a presentation in May 2010 on “Search and Social Marketing” at the International Travel Insurance Conference in Brighton...
Brand terms preferred
UK consumers are shunning generic internet searches in favour of brand searches according to a report published in August…
Views
Email Marketing best practice guide
The ROI index of email marketing is 70% higher than any other direct-response marketing vehicle. Are you benefiting from a well-executed email marketing strategy?
Seeker-Centric Design
On the web, usability is a necessary condition for survival. Leaving your site is the first line of defence when users encounter a difficulty. Vivid Lime’s Seeker-Centric Design process of user engagement takes this further by beginning before the user arrives at your website.
