Brand Terms Preferred

1st September 2008

UK consumers are shunning generic internet searches in favour of brand searches according to a report published in August. 88% of the 2,000 most popular searches in the UK in May, were for branded terms, showing a 20% increase from 2005. The most searched for term was 'facebook', which represented one in every 72 searches

Source: Hitwise.com August 2008