Columbus Insurance

Established in 1988, Columbus is a leading insurance specialist with strong brand equity and a global presence.

The challenge

Reposition the Columbus Insurance brand by exploring the opportunity to stretch the brand promise into both other insurances and complimentary travel products and services.

Relaunch Columbus Insurance through an integrated on and offline strategy, with a new user-centric website at the heart of the business.

The work

Included strategic brand development, repositioning and creative development across all collateral. Brand awareness and direct response advertising activity launched across on and offline channels, targeting specific niche audiences. An integrated search strategy (PPC, Affiliate and SEO) implemented across travel, home and motor insurance to drive acquisition, with a segmented personalised email strategy to motivate cross sell and referral.

Our proprietary tracking tools ensure we constantly monitor specific metrics across all mediums (CPA, CPC etc). This information is used daily to optimise the performance of each activity by constantly evolving the user journey from integrated key word strategy, creative execution to messaging and data segmentation.